Your ad funnel just got smarter: A new approach to mobile engagement

By  
Tina Donati
February 3, 2025

What’s your perfect marketing campaign? …We’re guessing it’s one that gets you results.

For most marketers, what your campaign is doesn’t matter as long as it’s performing and delivering the conversions you’re looking for.

So, what if we told you there’s a new campaign that is high-converting, and very few brands are using it? It’s leveraging a new tool called Reactiv Clips.

Imagine getting your audience to engage with your mobile app—without requiring downloads—and retargeting every ad click using push notifications. 

Yes, you can actually do this.

With Reactiv Clips, your campaigns deliver more conversions, less friction, and double the value of every click. Let’s explore how Reactiv Clips can elevate various marketing strategies and bring your campaigns to life.

But first, what are Reactiv Clips?

Reactiv Clips are a revolutionary way to provide smartphone users with the functionality of a mobile app without requiring a full download (no more App Store redirects!).

These lightweight, instant experiences load in seconds and allow users to engage with a brand seamlessly.

To get it straight, these aren’t just app-like experiences; they’re fully integrated marketing powerhouses. 

Reactiv Clips transform how brands engage with users by providing rich interactions while also enabling retargeting through push notifications. This feature alone allows brands to connect with customers long after the initial interaction—whether that’s reminding them of an abandoned cart or promoting a Black Friday sale.

When integrated into your ad funnel, Reactiv Clips create a streamlined journey. Instead of leading users to static landing pages, ad clicks direct them to a Reactiv Clip, where they can interact with products or explore offers in an immersive way. Coupled with the ability to retarget users who don’t convert immediately, Reactiv Clips transform every part of the customer journey into a conversion opportunity.

Campaigns transformed with Reactiv Clips

Let’s break this idea down farther. What campaigns could you actually run leveraging Reactiv Clips? Here are just a few.

Turning brand awareness campaigns into an experience

Building brand awareness requires connecting with your audience on a deeper level. Reactiv Clips allow you to share your story and highlight your unique value propositions in a way that static ads cannot. 

For example, a lifestyle brand could use a Reactiv Clip to present a curated collection of its top offerings, paired with a video introduction from the founder. 

This immersive experience draws the audience into the brand’s world, creating a memorable first impression while driving awareness.

Supercharging your flash sales

Seasonal sales, flash sales, and clearance events are the bread and butter of ecommerce. 

Reactiv Clips bring these campaigns to life by offering interactive experiences that highlight specific sale categories. 

Imagine a fashion retailer promoting a Black Friday sale through a Reactiv Clip. Shoppers could swipe through featured categories like “Outerwear,” “Party Looks,” and “Winter Accessories,” each leading to a seamless checkout experience. 

Paired with personalized push notifications, these campaigns drive urgency and conversion.

Running product launch campaigns

When launching a new product, excitement is key. Reactiv Clips offer a dynamic way to spotlight your latest innovation. 

For example, a tech company unveiling a new gadget could use a Reactiv Clip to showcase its features in an interactive demo. Users could explore the product’s capabilities, view pricing options, and even pre-order—all within the clip. This approach not only captures attention but also simplifies the purchase process, ensuring fewer drop-offs.

Capitalizing on timing or trends

The holiday season, back-to-school shopping, or summer sales are opportunities to connect with your audience’s seasonal needs. Reactiv Clips enable brands to create curated collections that align with specific times of the year. 

A home decor brand could design a Reactiv Clip featuring its holiday gift guide, complete with shoppable product categories like “Stocking Stuffers” and “Cozy Living.” By embedding push notifications, the brand can remind shoppers of time-sensitive offers or limited stock.

Upselling and cross-selling

Encouraging customers to purchase complementary or higher-value items becomes seamless with Reactiv Clips. 

Imagine a skincare brand using Reactiv Clips to recommend a moisturizer on the product page of a cleanser. The clip could highlight the benefits of using the two products together, increasing the likelihood of an upsell. 

These personalized interactions not only enhance the shopping experience but also boost the average order value.

Winning back inactive customers

Winning back inactive customers requires thoughtful re-engagement strategies. Reactiv Clips allow brands to send personalized emails linking to collections tailored to customers’ past interests. 

For example, a fitness brand could re-engage dormant users by sending a Reactiv Clip featuring workout gear or fitness plans aligned with their previous purchases. Plus, cart abandonment campaigns become more effective with clips that show the exact items left behind and provide a seamless checkout option.

Using paid ads to drive ROI

Reactiv Clips are a game-changer for paid ad campaigns, lowering customer acquisition costs and increasing conversion rates. Instead of directing users to a static web page, paid ads can link to Reactiv Clips that offer interactive product demos or curated collections. 

For new customers, Reactiv Clips boast significantly higher add-to-cart and conversion rates compared to traditional web links. Even better, every visit to a Reactiv Clip comes with up to eight hours of re-engagement through push notifications, ensuring your ad spend delivers long-lasting value.

Boosting organic traffic

For brands focused on organic growth, Reactiv Clips enhance the effectiveness of content-driven campaigns. By integrating Reactiv Clips into blog posts or SEO-driven landing pages, brands can offer dynamic experiences that keep visitors engaged. 

For repeat customers, Reactiv Clips are even more impactful, offering tailored product recommendations or exclusive offers that align with their preferences. This approach not only increases add-to-cart rates but also drives app downloads for longer-term engagement.

Turning every interaction into a conversion

Reactiv Clips redefine the potential of digital marketing campaigns. 

Whether you’re building brand awareness, driving sales during peak seasons, or re-engaging past customers, Reactiv Clips ensure your strategies deliver more conversions and less friction. 

By transforming every touchpoint into an interactive, app-like experience, Reactiv Clips help brands capture attention, drive action, and achieve their goals. 

If you’re ready to make your campaigns smarter, more engaging, and highly effective, it’s time to start your Reactiv Clip Ad Funnel.

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We’re here to power your mobile success now and in the future

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